What You'll Learn
This digital marketing track covers the full funnel of online growth. You'll learn how to plan campaigns, create compelling content, manage social platforms, understand SEO basics, and measure results with data. By the end, you'll be able to build and execute marketing strategies for real brands and projects.
Requirements
- Strong communication and creativity
- Interest in social media and online trends
- Basic familiarity with digital platforms
- Willingness to experiment and analyze results
- No prior marketing experience required
Project Examples
- Launch a social media campaign for a training program
- Create a content series for Instagram or LinkedIn
- Build a landing page message and ad concept
- Analyze campaign metrics and propose improvements
Weekly Tasks & Reviews
Our structured approach ensures consistent progress and real skill development through weekly cycles.
Marketing Foundations
Understand audiences, value propositions, and digital marketing channels.
Content Strategy
Plan content calendars, brand voice, and platform-specific messaging.
Social Media Marketing
Create posts, manage communities, and grow engagement across platforms.
SEO & Discoverability
Learn how search and discoverability help brands reach the right audience.
Paid Campaigns
Explore ad concepts, targeting, budgets, and campaign optimization basics.
Analytics & Reporting
Track performance, interpret metrics, and improve campaigns with data.
What You'll Build
Complete this track with a professional portfolio showcasing your new skills and real project experience.
- Complete digital marketing strategy for a brand
- Social media content plan with sample posts
- Campaign brief with goals, audience, and KPIs
- Analytics report with insights and recommendations
- Portfolio of marketing assets and case studies
Digital Marketing
Portfolio Ready